Quantitative Research

We at Parvus use this research technique to quantify, opinions, behaviors, other variable including attitude, using statistical, mathematical and computational methods for generalizing a larger group of population.

We make use of various generation of existing models and hypothesis for modeling and analysis of data. We gather the data for quantitative research using structured research instruments which reach out the larger audience or population representing larger samples.

This is more structured kind of research which can be undertaken through any mean of data collection including telephonic survey, personal interviews, mail, pamphlets.

At Parvus we uses various Quantitative MR techniques such as-

• Customer Satisfaction and Loyalty Studies
• Business Partner/Vendor Loyalty Studies
• Brand Awareness Studies
• Image Gauzing Studies for Product or Services
• NPS and Sales Services Satisfaction.
• Advertisement & Campaign Effectiveness.
• Brand Positioning Studies

We have a group of researchers catering various industry specifically with diverse educational background. After the data is collected through various means, the analysis comes into picture which requires systematic tools & process to be conducted. The various analytical tools that comes into practice are, sample test, variance calculation regression analysis among many others.    

Our experts are working in the fields of quantitative data analysis for years now and are well versed with market scenarios and with updated with trends. We at Parvus understand that every industry has its unique challenges, opportunities and dynamics.

We take lot of pride in having worked with several reputed clients across various industry verticals such as Automobile, Telecom, BFSI, FMCG, Media, Healthcare, Food Beverage & real estate among others.