Qualitative Research

It’s not just what people think but also why they think that way. At Parvus we have focus on Quality of data collection and deep dive into the perception. This type of data collection in market research focus more on discussion and conversational communication for data collection.

This kind of research is done, keeping in view for better understanding though firsthand experience.

This tend to understand why a person is thinking in a particular way and how the way of thinking is influencing the behavior around.

We have an expert team of researchers who always attempt to maintain a non-judgmental approach though out the course of study. Researcher at Parvus realize the different variables such as beliefs, values and thoughts of the target respondent along with the cultural behavior.

We at Parvus believes and understand that each and every study that we undertake are unique and require special attention. There is no emphasis on getting straight forward answers, yes or no, right or wrong. Some approach in qualitative research make use to pre-defined technical methods (such as Statistical Content Analysis) to determine the notability of the findings while we also include & rely on expert researchers thoughtful insights and reflection.

Qualitative recruitment of studies, combined with moderation is done by our expert team of in-house resources through various methods, the service offering includes

• Focus & Mini Groups
• In Depth Interviews (Face to Face)
• Telephonic Depth Interviews
• Online Groups
• Online Groups
• Ethnography
• Audio/Video Taping. Viewing and Live Streaming.